Concise and to the point, this book helps business professionals reap maximum value for the time and money they invest in creating and distributing their message. Its tested process for effective title selection is invaluable for business professionals who know that writing can build their brand and position them as thought leaders. If you are an author, an entrepreneur, or an information marketer, you will find that this gem of a book sparks your creativity and provides new directions for effective writing.
Mentor…teacher…guide…friend… coach is all of these, and more. Sterling Lanier, the author of ‘#COACHING tweet Book01‘, has decades of experience coaching CEOs and CEOs-in-the-wings, and knows that coaching is no secret or magical process. Rather it is the art of inspiring, encouraging, and motivating people through active listening, by asking thoughtful and thought-provoking questions and helping to set ambitious but realistic goals and action plans. It is a journey of self-discovery, as much for the coach as for the person being coached.
If you are under high pressure to develop and publish content quickly in order to reach your customers and prospects, you must read this book. As a digital marketer, you are told to develop blogs, wikis, podcasts, webcasts, YouTube videos–the list goes on. But have you stopped to ask:
Why? What purpose does this content serve?
How does this content fit in with my overall marketing strategy?
How does marketing change with social media?
What can content marketing do for my business?
How do I reach prospects and customers by providing valuable content?
Get answers to all of these questions and more in ‘#CONTENTMARKETINGtweet Book01‘ by ClickDocuments Co-Founder Ambal Balakrishnan.
In #CORPORATE CULTURE tweet Book01, S. Chris Edmonds starts at the very beginning–by showing you how to recognize an organization’s culture and identify what a healthy workplace culture looks, acts, and sounds like. This may sound trivial, but it is not. Oftentimes, surface appearances are deceptive and you need to dig a little to learn the truth. An organization that appears healthy and happy may have large numbers of low-productivity, demotivated employees. Conversely, an organization that appears to have plateaued or be driven by a handful of strong personalities may counter to intuition, boast of stellar performers, and consistently upbeat results.
CPA Brad Beckstead has multiple perspectives and insights into corporate governance from both private and public entity perspectives. As a CPA and SOX consultant specializing in smaller company audits and SEC compliance, he knows how important it is for auditors and regulators to have clear and uncompromising views into a company’s internal control system. At the same time, he understands how difficult–and tricky–it can be for smaller companies to remain in constant compliance, especially within the shifting sands of bureaucracy and regulation. Brad is also keenly aware of the fact that hyper-regulation impacts a company’s ability to keep its eye on the bottom line, and can occasionally put the corporate entity itself into jeopardy.
The idea of soliciting input, whether from customers, associates or the general public, is hardly new. Yet crowdsourcing (the soliciting of collective wisdom) is a relatively new term which has quickly become an important business concept. The spike in the ability to crowdsource, driven by web technologies, has enabled the concept to assume center stage in business strategy. A strong ability to tap into the collective intelligence of the public, or a well-defined segment of the public, enables businesses to greatly expand the talent pool available at their disposal. Typically, crowdsourcing helps organizations complete tasks faster, more efficiently and often simply better.
Following on the resounding success of Tim’s earlier book, #DEATHtweet Book 01: A Well Lived Life through 140 Perspectives on Death and its Teachings, in which he disarms and demystifies death to expose its teachings on living a life filled with meaning and happiness, this volume offers direction to caregivers, family and friends in supporting a parent, sibling, spouse, child or friend at the end of life. How do you forge the helping bond, manifesting your empathy, compassion and kindness? How do you face your own fears and uncertainties in this daunting task? How do you address another’s pain and suffering?
Birth is life’s first miracle, shrouded in awe and mystery. Death, however, remains the proverbial elephant in the room – real and looming but ignored. Death deserves more credit than it receives. Together with birth, death forms the container that shapes our lives. If we choose to acknowledge it, death offers a framework for examining life and living it more consciously, meaningfully, and lovingly.
‘#DEATHtweet Book01’ seeks to disarm and demystify death, to expose its teachings, to guide us toward a life filled with purpose and meaning, allowing us to experience ourselves and our world in all its abundance.
Every few years there comes along a product or service that so elegantly and uniquely fills a market void that it requires no marketing effort and generates its own demand. The vast majority of products or services on the market, however, require significant demand generation efforts. This explains the flood of how-to books on lead generation, maintaining a healthy sales pipeline, or robust marketing strategies. Every few years there comes along a product or service that so elegantly and uniquely fills a market void that it requires no marketing effort and generates its own demand. The vast majority of products or services on the market, however, require significant demand generation efforts. This explains the flood of how-to books on lead generation, maintaining a healthy sales pipeline, or robust marketing strategies.
‘#DIVERSITYtweet Book01’ is a must-read for people who interact with diverse cultures, languages, and the world at large. With the current globalization and technological advancements, we are seeing exponential growth in diversity in our world. People are transcending cultures and geographies and are embracing diversity in their experiences and interactions with others. Most importantly, this book is a thought-provoking resource for managers and those who work with a diverse group of people, be it in the workforce, community projects, team building assignments, social gatherings, or business meetings. Organizations need to know how to manage diversity to be successful in the future, and in today’s competitive age, the flexibility and creativity augmented by diversity are crucial for success.
Virtually everybody, no matter how self-assured, internally motivated, or confident hits a few rough patches in life. We all know that when we hit a rough spot we could do with a little extra nudge. That nudge may come from family, a caring co-worker, or a special friend. But equally likely, the prod or push can come from reading an inspiring, empathetic book that shows you how to find your way again.
Today’s unfortunate reality, for millions of people, is that work is simply a have-to-do that pays the bills and gets in the way of doing what they really care about. This results in people becoming disengaged and disconnected from their organizations and colleagues. But what if employees could be made to see the big picture, the connection between their own efforts, and the success of their organizations? What if people could be made to feel a sense of purpose at work and to thereby become committed, sincere, loyal, and happy participants in a team effort?
Like all bright, academically-talented young people, Christine Ruff expected to find her dream job right out of college. She graduated with honors and right away found a biology research lab that was a perfect fit. But when the lab’s funding was slashed, and Christine got laid off, she realized that the downturn had come home.
Christine’s natural inclination is to always land on her feet, she saw an opportunity that others may have missed–for learning life lessons from the rigorous, challenging, and often frustrating job search that followed. With diligence and attention to detail, she assiduously gathered the wisdom she picked up along the way. And now, with her
The statistics are frightening. The National Association of Colleges and Employers (NACE) 2009 Student Survey shows that just 19.7 percent of 2009 graduates who applied for a job actually have one. And, according to NACE’s Job Outlook 2010 Fall Preview, employers expect to hire 7 percent fewer graduates from the college Class of 2010 than they hired from the Class of 2009. What’s worse, this issue cannot completely be blamed on a poor economy. Entry-level hiring should have increased because many employers have laid off more expensive, experienced talent. So what’s preventing new talent from entering the career marketplace?
Larry Moseley is something of a detective…an Excel detective. In a 35-year corporate financial career that has spanned the range from startups to megacorps, Larry has often had to analyze and make decisions based on Excel spreadsheets created by colleagues. And he has been constantly amazed at how frequently he finds errors in such Excel projects, errors of omission and of commission, sometimes glaring but frequently quite subtle. The danger, as Larry rightly points out, is that critical corporate decisions are made based on the results of spreadsheets. A company will often determine its strategy or chart a course of action based on the outcome of an Excel project, and a faulty spreadsheet can lead a company down a faulty or suboptimal route.
‘#LEADERSHIPtweet Book01′ is a small, practical handbook written for anyone who wants to hone the skills they need to become a remarkable leader. This book outlines a framework and a mechanism for both learning new things and applying current knowledge in a thoughtful and practical way. It provides a guide through the most important leadership competencies, offers a proven method for learning leadership skills, and shows approaches for applying these skills. The book explores real-world concerns such as focus, limited time, incremental improvement, and how we learn.
Converting a lead into a sale can stump even star sales professionals. High-performing salespersons have compared the process to having teeth pulled without Novocain or gargling bleach! So when <i>Jim McAvoy</i>, with a quarter century of proven performance in maximizing sales, collates a treasury of actionable wisdom, even the most successful sales professional needs to sit up and pay attention.
Within any dynamic business climate, Lean and Six Sigma are symbiotic, perhaps even inseparable. Whereas Six Sigma methodologies are widely accepted as benchmarks for increasing profitability via product/service performance in every constrained area of an organization, Lean is closely associated with speed, efficiency and waste minimization. While meeting modern quality standards, corporations must simultaneously decrease lead times and become ever more proactive to evolving customer urgencies. Therefore, as manufacturing cycles get shorter and innovation accelerates, Six Sigma and Lean need to be integrated using the applied theory of constraints into the business product/service flow as Lean Six Sigma (LSS).
Mojo happens the moment we do something that’s purposeful, powerful, and positive, and the rest of the world recognizes it. ‘#MOJOtweet’ by New York Times best-selling author Marshall Goldsmith reveals how we can create Mojo in our lives, maintain it, and recapture it when we need it.
Moving to college can be exciting, yet daunting. High school seniors leaving their childhood homes and heading to college receive lots of advice–from parents, siblings, counselors, and, of course, online. Even so, the guidance they will find in #MOVING OUT tweet presents unique value. That’s because this new book represents the collective firsthand experience of four college students with rich and diverse experiences and with genuine intent to help out young people taking their first steps away from home.
Textbook prices routinely cause sticker shock. Over the last decade, they have risen more steeply than the inflation rate and, in last year, the average textbook cost a student $62.97! While estimating the cost of a college education, today’s college student needs to factor in several thousand dollars just for textbooks.
Smart partnering is new way of doing business—one that unlocks the secrets to gaining an unfair advantage in the marketplace. The benefits of smart, strategic partnerships include, but are not limited to: access to additional resources, extended reach, and enhanced market reputation. However, you don’t get these benefits without making the necessary investments to build on these partnerships.
Ask any super salesperson how she or he maximizes results. The response you get is likely to emphasize, either directly or subtly, the value of planning. Successful salespeople are keenly aware that a strategic account plan and a solid territory plan ensure that they make or exceed their numbers. Then why doesn’t every salesperson create exactly such a plan for success?
Work is a good thing yet it’s not always a positive thing. It’s not always gratifying or enriching because people spend a majority of their waking life in organizations that don’t create wellness. A positive workplace provides a constructive environment that fulfills our needs for autonomy, connection, and impact, while ensuring the means to food and shelter. Workplaces that enable positivity give employees access to the essential elements of well-being: positive emotion, positive relationships, purpose and meaning, positive accomplishment, and positive health. These elements, taken together, create individual and collective flourishing. When the conditions for well-being are present in the workplace, everybody—employer, employees, external stakeholders, and the wider society—benefits.
Raising a child is a tough job. While there are no immediate qualifications to being a good parent, parenthood is one of the most difficult jobs anyone can take. Despite a growing number of parenting manuals and child psychology books, proper parenting techniques are as fast-changing as the times we live in.
