42 Rules of Marketing (2nd Edition) (Paperback)
A Funny Practical Guide with the Quick and Easy Steps to Success’
by Laura Lowell
Why read this book?
The reader will be reminded of what they know they should be doing, but don’t do. They will find useful ideas and insights that help them improve the quality of their marketing efforts.
Who is the intended audience?
Established marketing professionals who can appreciate the war stories and who have some of their own.
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Endorsements of “42 Rules of Marketing”:
“These 42 Rules are gems of advice and gentle reminders that every marketer needs to hear from time to time, packaged in concise, fun-to-read nuggets. If ‘marketing’ is in your title, you need to have this book in your library.”
Chris Shipley, Co-Founder, Guidewire Group Inc., and Executive Producer of the DEMO Conference
“Laura’s insights in The 42 Rules of Marketing (2nd Edition) are invaluable. The book is an easy and fun read, and is a great reminder of many of the things that we marketers know intuitively but may have forgotten in the rush of doing our daily jobs.”
Brian Lawley, President, 280 Group & Silicon Valley Product Management Association
“This book is full of practical reminders that help marketers stay focused on what works.”
Karilee Wirthlin, Founder and Managing Principal, KL Consulting, &President, Women in Consulting
“It’s an actionable guide for anyone looking to improve the quality of their marketing. Laura’s rules have sparked ideas with me and my team and have helped us make a lot of progress. Keep it on your desk, refer to it often and tell a friend.”
Melissa Johnson, Director, Annual Fund, Walter A. Haas School of Business, UC Berkeley
“It’s a funny, honest look at how marketing really works. Laura has written a book that captures the basics we know about but don’t always do.”
Kathy Johnson, Co-Founder, Consort Partners