42 Rules of Product Marketing (ePub for iPad)

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Learn the Rules of Product Marketing from Leading Experts from around the World

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Description

42 Rules of Product Marketing is a collection of product marketing wisdom and insights from forty-two experts from around the world. This book will expose you to the experience and knowledge of a group of the world’s leading product marketing experts with a range of perspectives in both consumer and business markets.

Rule 1: Rules Are Meant To Be Broken
Rule 2: THINK BIG!, start small, move fast
Rule 3: Learn from Your Customers’ Digital Body Language
Rule 4: Help Your Prospect Know “What’s In It For Me?”
Rule 5: Follow the New Rules of PR!
Rule 6: Work Effectively with Analysts
Rule 7: Business Research is about Decisions, Not Questions
Rule 8: Have Courage at Launch
Rule 9: Make Your CFO a Social Media Fan
Rule 10: Make Social Media a Listening Platform
Rule 11: Leverage Social Media or Be Fired!
Rule 12: Reinvent Word of Mouth Marketing
Rule 13: Emulate Twitter!
Rule 14: Create Successful Launch Teams
Rule 15: Marketing Checklists Ensure Success
Rule 16: Remember Your Internal Customers
Rule 17: Wield influence, Even When You Have Little Power
Rule 18: Use Online Metrics for Product Marketing Success
Rule 19: Apply SEO Fundamentals Everywhere
Rule 20: Generate Demand, Not Leads