Checking into Foursquare (Paperback)
Strategies for Retail and Restaurant Marketing with Social Media
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Foursquare has quickly become the fastest growing geo-location social media tool. Restaurants and Retail locations must have Foursquare as a tool in your marketing toolbox, just to remain relevant. The past few economic cycles have been challenging to the restaurant trade, and to retail in general. Disposable incomes have shrunk, resulting in an across-the-board drop in advertising and marketing budgets of consumer-focused trades. In this economic context, if you find that you need to develop new marketing strategies or channels for your retail business on a near-shoestring budget then relax, because help is at hand. You now have at your disposal the power of Foursquare — an effective platform that will permit you to get to know your customers, build loyalty and increase traffic.