Community 101 (ePub for iPad)
How to Grow an Online Community
by Robyn Tippins and Miranda Marquit
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Making an online community that grows and survives isn�t easy. It takes planning, vision and dedication. Most companies aren�t prepared to invest the time and manpower it takes to make it happen, and when their communities fail to prosper, they blame it on chance.
But chance doesn�t play a part in whether or not you respond to your community�s needs. Successful online communities don�t just happen, but with proper care and feeding your company can build a community that surpasses all of your expectations. If you are kind to the people who make up your community, you�ll gain a sold-out customer base and your business will be the beneficiary of increased sales, increased loyalty and increased customer satisfaction. This book isn�t intended to tell you what a community is, it will explain what a company can gain from a great online community and it will give you the education and tools you need to make it happen.