I’m on LinkedIn –Now What??? (4th Edition) (Paperback)
by Jason Alba
If you are a professional interested in advancing your career, increasing your business or expanding your opportunities through relationships, this book is for you. It helps you understand and develop an effective online social networking strategy with LinkedIn.
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“I’m on LinkedIn–Now What??? (Fourth Edition)” is regularly referred to as “the bible on LinkedIn” because it was one of the first LinkedIn books in print. At the present time, it is the only LinkedIn book in the fourth edition. This LinkedIn book is designed to help you get the most out of LinkedIn, which has become the most popular business networking site. It is one of “the big three” in the social networking space, along with Facebook and Twitter.
This new edition focuses on strategies and tactics to help you understand what LinkedIn is and how it fits into your online marketing strategy (whether it is a personal marketing strategy or a business/corporate marketing strategy). The tactics are practical, realistic and respectful of your busy schedule.
This LinkedIn book is a favorite resource of career coaches, marketing directors, social marketing consultants and others who regularly use LinkedIn to reach customers, find important contacts and communicate with them, increase their brand recognition, and help others learn more about them. The strategies and tactics are explained with clear instructions that should last through new changes in LinkedIn, since they are principle-based.